United Colors of Benetton Gurney Paragon Soft Launch

March 25, 2014

United Colors of Benetton Gurney Paragon Soft Launch

Promoting multi-cultural and life, the rectangle-shaped logo in green clearly identifies

the simple and natural characteristic of the brand.

Originated from Italy, United Colors of Benetton was made famous
through a hand-knitted sweater by Ms. Guliana Benetton for her siblings.
The brand was registered in year 1965.

Today, the Benetton Group is present in 120 countries around the world.
The group produces over 150 million garments every year.
Its network of around 6,000 contemporary stores around the world offers high quality
customer services and generates a total turnover of over 2 billion euro.

I remember shopping with my mom at Parkson Gurney Plaza when I was younger

and saw this brand near the back entrance. The vibrant and fun colors got my attention.

Last month, they launched their very first boutique store in Malaysia in Gurney Paragon!

Offering a wide range of products with various choices in terms of colors,

fabrics and styles catering to fashion enthusiasts and shoppers' selection.

Including not only casual wear and business formal, but also comprehensive choices

for men and women together with the kids and toddlers series.

Full range of accessories is available to create the "total-look".

Among all, Winter collection is my favorite but it would be crazy to wear them in Malaysia.

Director of Toy World Marketing Sdn Bhd, exclusive distributor and retailer of UCB Malaysia -

Mr. Teh Choon Beng gave an opening speech at the soft launch.

"We are extremely thrilled to introduce United Colors of Benetton to Penang and

offer shoppers a chance to satisfy their fashion palette with the international Italian fashion house

and a retail experience that stays true to the brand.", said Mr. Teh.

Mr. Teh and Mr. Joyjeet Dutta, Area Manager of Benetton Asia Pacific Limited

posing with the products.

Mr. Teh explaining some of the products to us; I have no idea why we laughed like that.
Maybe because we touched the top, it's really really soft!